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Maccabees group of companies through its fitness and supplement brand Tranquillity 360 Fitness have just launched a new innovative FAT BURNING (energy-boosting) drink packed natural plant-based ingredients.Pre-workout drinks provide sustained energy and more focus during workouts, but usually they're notorious for including a multitude of synthetic stimulants that many believe to be unhealthy.
Tranquillity 360 Fitness drink mix aims to be different by using a combination of plant-based extracts and minerals that have been used for centuries in Chinese herpetology, by Inca warriors and Amazon tribes.
Fat Burning Drinking Mix contains four main fat burning and weight loss ingredients combine with other well knowing fat burning ingredients such as super greens, L-carnitine and BCCA.
Green Tea Extract: Used as a natural remedy in India and China for centuries, it's a superfood with positive effects on health, body composition and sports performance
Green Coffee Bean Extract: Used to improve glucose metabolism and reduce blood pressure.
Acai Berries: Antioxidants are important because they neutralize the damaging effects of free radicals throughout the body.
Spirulina: is a high-nutrient, low-calorie food that contains a lot of nutrition in a small amount of powder. Introducing spirulina to the diet may help people lose weight without losing nutrition.
Tranquillity 360 Fitness FAT BURNING DRINK MIX is an innovative new formulation packed with effective levels of active fat loss support and well-being enhancement compounds. Why take a variety of different supplements when you can get them all and more in one ‘mix-in-seconds’ delicious fruity drink?
All these popular fat-burning, metabolism-boosting actives.
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Though less and less common these days, a common question that traditional "brick and mortar" business owners ask is: Why should I take my traditional company online?
First, let's clarify something. In the sense of this article a “traditional company” is one with a physical location and sells either in person, by phone, or mail; essentially a traditional "bricks-and-mortar" business. They may or may not have walk-in customers. Essentially, a business that is not selling physical products exclusively online, like an e-commerce company.
While in many cases, the steps for setting up an online presence for a bricks and mortar business are very similar to those if you wanted to start an online business, there are some things that make an online presence for a bricks and mortar business unique.
There is much said about doing business on the internet or “putting your business online”. To many it may just sound too complicated or too risky. But there are many good reasons to begin selling (and running your business) online. Here are the top nine reasons you should establish and online presence for your offline business:
9 Reasons You Should Start Doing Business Online
1. Improving Your Company Image
This alone should be enough reason to start a new website and begin selling online. It's an extremely important factor considering that without a website, blog, or online presence prospective clients could begin to wonder how serious you are about business. Today, companies of all sizes and industries are establishing a successful online presence.
If you don't have an online presence (and a professional one to boot) then you can't expect your prospects to take you seriously and you will lose business to competitors that do have an effective online presence.
2. 24/7 365 Hour Availability
While some fast food restaurants, grocery stores, and gas stations manage 24-hour service, it is impossible for most businesses. That is, without the internet. A key benefit to having an e-commerce website, is that your clients and prospects can read about your products and place orders at anytime— day or night. On regular business days or holidays. Imagine what being open 3-4 times longer could do for your business.
Even if you have a traditional offline services type business you can generate leads and inquiries while you are closed and follow up with those prospects and customers once you open the next day.
3. Better Customer Support
The internet allows you to answer questions, give sales webinars, and solve customer problems—all without taking any of your time. Create a video, a product spec sheet or a FAQ (frequently asked question) section once, and you can direct clients to that information for years. Not only does it save you time, but you’ll be providing better service. Your clients and prospects are looking for specific information, such as:
Email marketing is one of the most effective ways to develop a relationship and increase sales.
4. Very Low Start-up Costs
Starting out online means very low start-up costs. You have no buildings to construct, no vehicles to buy and few (if any) staff to hire. Simply build your site and start selling. If you are already selling offline, then the transition can be very smooth. You continue selling the same products that you know and have a good supply of. Putting your company online simply gives you a new source of customers.
The reality is you can outsource a lot of the technical stuff and even things such as social media marketing.
While you could spend tens of thousands of dollars developing the best website and e-commerce solution many of your competitors will be doing it on a shoestring. A good website can be designed simply and for very little money.
Using a free platform like a self-hosted WordPress blog and a professional quality premium theme ($70 - $200) you can build a professional site by yourself. Some web hosting companies offer free site building tools.
With a good WordPress theme, it is possible for you to design your own site and do it with (almost) no coding.
To get started on a shoestring budget, expect to pay anywhere from a few hundred dollars to a few thousand. The basic expenses include web hosting, WordPress theme, domain name, and email marketing autoresponder service. Once its all set up it can run on virtual autopilot.
5. The Internet Was Made for Business
The beauty of the internet is that your prospective client(s) can literally be just one click away from your online store. Through the internet you can now educate, instruct and solve clients problems. You can accept orders and payments and receive them directly to your inbox.
You'll wan to learn about new effective and inexpensive ways to drive traffic to your website; the more people who find you online the more leads and sales you'll make.
6. Live / Work from Anywhere
Are the long cold winters starting to get you down? Are you tired of the constant heat and humidity where you live? Taking your business online gives you the ability to have location freedom so you can live and work from anywhere you want; you're not stuck to a physical location.
If you have a solid internet connection you can live virtually anywhere while you conduct your online business. Many people live in one continent, have their hosting on another and their warehouse on yet another. The world has gotten very small and you can take advantage of this. You could even move to the Caribbean or South America, enjoying a low cost of living, while doing business online.
With few exceptions the internet reduces your need to “be” somewhere. Live where you want to, and let your business adapt to your lifestyle instead of the other way around. There are some notable exceptions, like landscapers, surgeons and home painters who must be in a specific location to perform their work.
Of course, as appealing as this all sounds, having an online business is not for everyone. There are many reasons you should not start an online business and keep your day job or traditional business.
7. Reduce Operation Costs
Just one single task can make a significant difference in cost savings. For example, receiving orders online reduces the need for customer service staff. With comprehensive sales and product information online, you’ll simply receive purchase orders and payments via email or into your database. Staff numbers can be reduced, thus office space and related office expenses.
A good sales video, sales letter, or online webinar presentation can replace a full-time sales person.
Making use of various online service providers you can now take all aspects of your business online, such as purchasing, billing, order fulfilment and shipping. Other functions can include pre-emptive customer service—such as answering client questions via a FAQ section or a customer forum.
8. Target the Global Market
With your brick and mortar business, you are limited to the number of individuals who can visit you at any given time, let alone find you. With a good website, you can literally have thousands, even tens of thousands (even millions) of people visiting your online store at once. Imagine the potential for your company, if you could expose your products and services to a potentially unlimited number of interested people.
Being able to have thousands of visitors and having them are two different things. The success of an online business depends on the same thing as any off-line business: marketing. Learn how to increase blog traffic. Content marketing is a great way to increase traffic to your site / online store. Social media can be a powerful and inexpensive (free) way to drive qualified prospects to your site. I'd be remiss is I didn't mention that mastering the art of copywriting is one of the most valuable skills you can learn to increase sales.
9. Increase Company Responsiveness
The internet allows you to deliver your proposal, purchase order, order confirmation quickly—in many cases instantly—to your clients. Online stores will process orders and confirm them to the client. In the olden days, purchase orders were called in, mailed or dropped off. Depending on the workload of the sales staff, it could have taken hours, or even days to process the order. With a competent online store application, you can automatically track inventory, sales numbers, outstanding orders - everything.
Faster response time means happier clients and less administrative work for you.
These are some of the most powerful reasons you should take your offline business online. With all the benefits of having an online business many people are selling their traditional businesses and launching online businesses for the time, location, and financial freedom it offers.
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Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client.
Your brand is your business identity – the image you wish to portray to the world – and is one of your company’s most valuable assets. Although your visual brand identity is important, your brand is more than your logo. Your brand communicates your business personality and shapes your clients’ perceptions of who you are. Your brand should project the expectations and promises you extend to your customers in terms of quality, service, reliability and trustworthiness and create trust and loyalty from those who do business with you.
A strong brand identity helps the audience differentiate you from your competitors and can positively influence their purchasing decisions, directly impacting your profitability. But there are several myths and misconceptions that small business owners believe that can get in their way of developing a strong brand identity.
Myth #1 – We can design our brand ourselves
We have all experienced the effects of a do-it-yourself brand. What do you think when you are handed a self-printed, black and white business card? What happens when you get to a website that looks homemade? People will judge your ability to provide the solution they are seeking based on their first impressions of your business, both online and off. Don’t risk turning away potential clients with an unprofessional brand.
Myth #2 – We can’t afford to have a professional brand developed
Having your company brand professionally designed costs money, but it may cost your business more if you do not have a high-quality, visual identity. The visual representation of your identity is something that takes a skilled resource. Creating a logo that is not aligned with your vision, values, target audience and positioning could cause confusion in the market. For example, if you provide quality services with attention to detail, your lack of attention to detail in your brand will send a conflicting message to your prospects.
Myth #3 – We don’t need a brand
Since more people search for products and services online, you absolutely need a quality visual identity for your web presence. How do you represent your business online without one? And whether you have developed a professional brand or not, your business has a brand. Your company name, how you deliver on your promises and what your customers say about you when asked creates an impression of what it is like to do business with you – and that, my friend, is your brand. You can let it be developed for you through online customer reviews or your competition, or you can take control and manage it to your advantage. Your choice.
Makes your company look bigger
When prospects see a professional brand consistently used on your business cards, website or social media profiles, they get the image of a company that deserves their business. Prospects look for a company that has the resources to help them succeed. They will also expect to pay more for a more established company. If you hand them a homemade business card or your web presence is unprofessional, they will think you are small and not worthy of their business or the fees that you feel you deserve.
Creates an identity that is bigger than you
Many independent professionals that offer consulting or coaching services end up building a brand around themselves rather than the business. If your goal is to become a public figure, that may be fine. But if you want to separate the business from you for future growth or sale, develop a brand for the company. A unique brand will be one of the assets that come into play during the sale or acquisition.
Builds loyalty and trust
One of the ways you can separate your business from the competition is to have a unique brand that differentiates you in the marketplace. A strong brand that conveys your values builds an emotional connection with customers, which will attract them to your business if they share the same values. This type of connection makes it easier for you to develop a long-term relationship with those customers, leading to greater customer loyalty.
You may be the best, most experienced person in your field, but no brand or a self-created brand conveys an impression that the company won’t last. A brand helps you develop an image for your business that says “I’m here to stay”. A well-defined brand identity projects a long term feels to those who see it regularly. Eliminate any question about your viability by having a crisp image and clear messages.
Makes your business memorable
Developing a brand identity and using it consistently helps customers remember who you are. The more your prospects see your brand, the more likely they will contact your business for information. Every time you get to interact with your prospect, you have a chance to make a connection and create a memorable brand experience.
Shows commitment and personal pride
Investing in a unique brand identity shows that you take pride in your business and are committed to success. Customers will believe you are more likely to deliver on your promises to them because a business that invests in its success will under promise and over deliver, creating more brand loyalty and trust with every customer interaction.
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Seemingly every brand touting custom services and personalized products, aiming for a universally appealing brand may not seem like the best business choice. However, in some cases, it is exactly what a brand should do. Appealing to everyone is something nearly every brand would want for itself, but varied perspectives across individuals and demographics make that difficult to accomplish. Even more challenging is to create a product or service that is truly disruptive to the marketplace and develops a universal connection with its audience.
Here's what some of today's major brands are focusing on to claim that coveted status:
Nike epitomizes a globally recognized and admired brand. This brand was an early disruptor, proving how an athletic company could be so integral to people's lives of all ages with something for everyone. Its tagline, "Just Do It," adds fuel to the Nike fire by associating the brand with a particular attitude. Even more effective are the ads with the sweat, determination, and passion that every age, culture, and background can understand and appreciate -- it transmits what every human feels when playing sports, exercising, and just living.
2. Emotional Connection
JavaPresse Coffee Company boasts an amazing fresh-roasted small-batch coffee club has gained universal brand appeal through its ability to tap into the emotions we feel when drinking coffee. Consumers can really feel the mission behind everything JavaPresse does with how its product experience hits home, including those intangibles that we associate with coffee -- goodness, relaxation, clarity, and happiness.
On top of that, the company continually produces content that touches on these emotional connections, bringing the audience closer to the brand. JavaPresse understands that a digital world does not have to be a disjointed one -- after all, people still want to feel connected.
Apple is a prime example of how it has used uniqueness and exclusivity to fuel its brand appeal all over the world. The ongoing product flow of innovative, instantly recognizable products has disrupted computers, mobile devices, and more, leaving competitors scratching their heads. With this disruptive momentum, Apple has developed a base of millions of fervent customers who believe in what Apple does, no matter what the product may be.
Customers like that the brand gives them something that they can show their social circle to gain acceptance: Every product offering becomes the next look-at-me gadget -- and that approach that continues to work across generations, cultures, and socioeconomic groups. A brand that represents something different and truly innovative will always win the most fans.
Warby Parker is another instance of how something truly unique and disruptive can change an industry. Its innovative service offers something an audience has been wanting, and it now has consistently delivered on that promise in a way that no other eyeglass company can do, turning its recognizable name into a lifestyle.
Airline company JetBlue emerged nearly two decades ago as a major player in the airline industry, offering a new experience for travellers that no other airline has yet to match. As time has passed, the CEO has noted that the biggest challenge to being an early disruptor has been to maintain that "cool" factor with customers. The company has built a brand around its customers and what they want from an airline -- that requires some tweaks over time, of course, but it's something the CEO believes comes from being disruptive. This ability to change and evolve to remain cool then becomes JetBlue's brand attribute, boosting its cult status even higher.
5. Social Cause
Patagonia created a disruptive outdoor brand around social causes (like material consumption) that got its audience emotionally vested and engaged from the outset, turning customers into brand activists while addressing hard-hitting issues. Patagonia has made its involvement with the outdoors as complementary to the environment rather than one that harms it in any way. This includes their innovative Worn Wear program, which encourages customers to fix their old clothing rather than just tossing it out. This is revolutionary brand attribute considering most companies have focused on buy, buy, buy.
The more a brand can relate to others, the greater the attraction. This is something Airbnd has capitalized on in selling its brand concept around the world. Rather than going for the heartstrings, the brand has appealed to other aspects of the human brain. These include practicality, economic value, and convenience. Those three areas are important to a wide range of people all over the world, regardless of whether they are the consumers booking the Airbnb locations or they are the owners of those accommodations.
The Airbnb team gives a value proposition that specifically highlights those areas in a consistent and clear way. Because the audience was already seeking those things, especially when the company started soon after a major recession, they instantly recognized this brand for its ability to understand and deliver what they wanted. Their disruption led to what has now been deemed the shared economy, forever altering how people see their homes as potential revenue streams and how travellers can opt for alternative lodging.
Brands like Ikea has done something similar in its industry by disrupting the idea of what furniture can be in terms of functionality, style, and low price. Their shopping environments, including play areas and an incredible restaurant, have also disrupted what it means in terms of the shopping experience. They offer furniture and lifestyle products that show they understand their audience, exhibiting this through its in-store and online shopping experiences as well as its diversity in marketing messages and visuals.
Not every brand must use all these ingredients (or use them in the same measure) to become universally appealing. But if you ignore all of them, you can forget about that ubiquitous charm.
Credits : Ilya Pozin
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The Maccabees Group of Companies through its brand Tranquillity 360 Fitness, which is one of the world’s fastest growing scientific based technology supplement and health products retailers and, is proud announces the launch of their new “Supreme Slimming Protein Shake”.
The Maccabees Group launch of the Slimming Protein shake a strategic move for the Tranquillity 360 Fitness Band as it looks to extend further in the supplement and health market with a successful product. The Maccabees Group has built the foundations with the success of its Meal Replacement Shake. The Maccabees Group looks forward to serving and growing Slimming Protein Shake worldwide base of engaged health and fitness buyers.
Malachi Cephus, Founder and Chief Executive Officer of The Maccabees Group, said: “This is another significant investment for The Tranquillity 360 Fitness. In Supreme Slimming Protein Shake, we have acquired a great product, with a solid and engaged customer base that, powered through quality ingredients and cutting edge technology that is capable of further significant growth within the supplement market.”
SUPREME SLIMMING PROTEIN SHAKE is the ideal supplement for supporting fat loss and lean muscle gain programs. comprised of 70% protein from premium sources including Whey and is enhanced with popular weight management actives Acetyl-L-Carnitine, CLA, Green Tea and Acai Berry. Supreme Slimming-Protein delivers a solid 21g of protein/per serving but only contains 117kcals. T360 Fitness product SUPREME SLIMMING PROTEIN help you to achieve lean and defined physique Formulated to deliver nutritious protein dose with minimal calorie.